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Podcasts Are Taking Over Our Feeds — Here’s Why Your Brand Should Be on One
by: Geremy O'Mahony
It’s not just background noise anymore
Podcasts have gone from niche hobby to mainstream habit. Whether it’s business, wellness, true crime or tech — chances are, your customers are listening to something regularly. For brands, this isn’t just a trend. It’s an opportunity. Podcasts let you connect with your audience in a deeper, more personal way. They’re a platform where you’re not just seen — you’re heard. And that’s a powerful thing.
Thought leadership, not hard sell
Being a guest on the right podcast gives you instant credibility. It’s not about plugging your product or rehearsing your sales pitch — it’s about sharing your perspective, your story and your expertise. Podcasts give you time to breathe, to explain what you do and why it matters — something traditional media doesn’t always allow. Listeners trust hosts, and when a host brings you into the conversation, that trust transfers to your brand.
Start small. Think big.
You don’t need to aim for national names straight away. In fact, niche podcasts with loyal listeners can often deliver better engagement than big shows with broad appeal. We help clients find the right opportunities, prepare talking points that feel natural (not scripted), and pitch in a way that makes producers listen. The result? More ears on your message — and more people who understand and remember what you do.
Curious about podcasting? Let’s have a chat — we’ll talk through what you’re already doing, where you’d like to show up, and how we can make your brand part of the right conversations. Click here to get started.